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Breaking SEATTLE PRODUCT MANAGER ACHIEVES 57% RETENTION ON AI-POWERED CRM  ◆  THINKING MACHINE PORTFOLIO OUTWITS CONVENTIONAL RESUME  ◆  LOCAL WOMAN SHIPS FOUR AI FEATURES WHILE MOST MANAGERS DRAFT ROADMAPS  ◆  GOOGLE CASA TIER 2 CLEARED ON DREAMCRM  ◆  ZEROGPU SECURES PRE-SEED FUNDING; PRODUCT STRATEGY CITED  ◆  1,241 SCHOLARS DOWNLOAD RESEARCH PAPER IN FIRST YEAR  ◆  UNIRAC SOLAR PORTAL REDESIGNED IN 90 DAYS; 22-STEP WORKFLOW COLLAPSED TO 8 INPUTS  ◆  ONBOARDING COMPLETION LIFTED FROM 17% TO 50% THROUGH POSTHOG FUNNEL ANALYSIS AND A/B TESTING  ◆ 
Vol. VI, No. 2026  ◆  Greater Seattle Area Est. 2019 Price: One Interview Call
HB

Heni Bhungalia

"Build for the second visit, not the first."  ·  Build something worth coming back to.
AI & Technical Product Manager heni.bhungalia12@gmail.com · (206) 604-5153 ◆ Download Resume ◆

Featured Story

From Pre-Seed Funding to Enterprise Portals: The Product Manager Who Ships at Every Stage


Heni Bhungalia shipped four production AI features on DreamCRM, drove onboarding from 17% to 50%, and achieved 57–60% month-1 retention, more than double the B2B CRM industry average.

"Heni doesn’t just contribute, she elevates the entire team and product direction with her ownership, customer obsession, and execution excellence." · Siva Dosapati, Founder & CEO, AI20 Labs
Heni Bhungalia, AI Product Manager
Heni Bhungalia · Seattle, 2026.

She led a cross-functional team of 5 engineers, 4 interns, and 1 marketer across DreamCRM, ZeroGPU, and Unirac Solar concurrently. ZeroGPU secured pre-seed and seed funding on the portal strategy she shaped. The Unirac Solar portal redesign she led collapsed a 22-step workflow to 8 inputs with live editable output, cutting interactions by 55 percent and contributing to $105M+ in YTD sales.

◆ Vital Statistics ◆
Month-1 Retention, DreamCRM57–60%
Industry Average Retention20–30%
Onboarding Improvement17% → 50%
Unirac Workflow Steps Reduced55%
Unirac Solar YTD Sales Impact$105M+
Research Paper Downloads1,241+
Mobile App Downloads100K+
App Store Rating4.5 ★
Conversion Lift (Peapod)+30%
Avg. Session Length, DreamCRM7m 41s
AI Features Shipped4
Features Shipped in 6 Months11+
Years of Practice5+

Projects & Engagements

DreamCRM: An AI-Powered CRM Built From Zero

Built from zero: Gmail Sync, LinkedIn Sync, AI-suggested actions, AI email drafting. Month-1 retention: 57–60% vs a 20–30% industry average. Onboarding: 17% to 50%. Avg. session length: 7m 41s.

Cleared Google CASA Tier 2 OAuth, a B2B sales eligibility gate most early-stage teams skip entirely.

ZeroGPU: Portal Strategy That Secured Funding

Defined Developer and Edge Operator portal strategy for ZeroGPU, an edge AI infrastructure platform. Validated API architecture via Postman. Authored product roadmap that directly contributed to ZeroGPU securing pre-seed and seed funding.

Unirac Solar: 22-Step Workflow Collapsed to 8 Inputs in 90 Days

Redesign of the installer and distributor portal. Reduced a 22-step BOM generation workflow into a single 8-input dashboard with live editable output, cutting installer interactions by 55 percent and contributing to $105M+ in YTD sales. Two brainstorm prototypes and a design review aligned stakeholders on the new-project flow, landing on a hybrid setup with reusable templates so repeat installers skip configuration. Led cross-functional team across multiple time zones by aligning stakeholders and leveraging existing product data.

Financial Intelligence Dashboard: Concept to Live in 4 Months

Led a 0-to-1 financial intelligence product end-to-end, translating UBPR and FRED datasets into metrics for community and mid-size banks. Ran weekly discovery with 3 banking design partners to ship a dashboard and AI chatbot for natural-language queries grounded in the bank's own data. Now in active review with bank executives.

Repair Now: Conversational AI Diagnostics for Home Repairs

Users describe an appliance problem in plain language; the system asks targeted follow-up questions and returns a repair vs. replace quote grounded in domain-specific APIs. More accurate than generic AI tools, with full diagnosis transparency. Users can request a verified technician directly. Delivered beyond MVP; technician portal in progress.

AwayDay: Pre-Call Intelligence for Property BD Agents

Eliminated the manual pre-call research grind for property BD agents. The system aggregates every public listing for a property, analyzes what is working and what is not, and surfaces actionable insights before the call so agents skip basic questions and have meaningful conversations from minute one. MVP shipped; expanding.


More Work

Northeastern University: Research Platform & Published Scholar

Led end-to-end development of CAMD's public research platform through a US–Italy collaboration. WCAG-compliant, cleared accessibility and brand audits. Led the DRS 2024 paper alongside senior faculty co-authors: 1,241+ downloads in year one.

Peapod Digital Labs: Search & Discovery, Built for Conversion

Built customer-facing features for Stop & Shop and Food Lion (300K+ combined daily visitors), including Weekly Ads, Savings History, and search/discovery components that supported a 30% conversion lift in A/B tests. All within a 6-month co-op.


◆ Skills & Tools ◆
Artificial Intelligence & Machine Learning LLM Product Development, Generative AI, Prompt Engineering, Agentic AI Workflows, RESTful API Integration, System Architecture
Product Management Arts Product Strategy, Roadmapping, OKRs, GTM Strategy, Backlog Prioritisation, RICE/MoSCoW, Customer Discovery, A/B Testing, Agile & Scrum, Cross-Functional Leadership, Stakeholder Management
Analytics & Instruments PostHog, Amplitude, Mixpanel, Google Analytics, Tableau, Looker, SQL, Python, Figma, Jira, Salesforce
Scholarly Credentials M.S. Information Systems, Northeastern University · B.E. Computer Science, Gujarat Technological University, with an International Experience Program term at Laurentian University, Canada · Diploma in Computer Science, Gujarat Technological University
Certifications & Continuing Study Anthropic (Jun 2026): Claude Code in Action · Introduction to Model Context Protocol · Building with the Claude API · Introduction to Agent Skills
AWS (May 2026): Exploring AI Use Cases & Applications · Fundamentals of Machine Learning & AI

Career Timeline


2025–
Present
AI20 Labs -- Senior Product Manager, Seattle
Led DreamCRM (57–60% retention, 17%→50% onboarding), ZeroGPU (pre-seed funding secured), Unirac Solar redesign (22-step BOM → 8 inputs, 55% reduction, $105M+ YTD sales). 4 AI features shipped. CASA Tier 2 cleared with engineering.
2023–
2025
Northeastern University, CAMD Research Lab -- Product Manager
US-Italy collaborative research platform, WCAG-compliant, cleared accessibility and brand audits. Led DRS 2024 paper: 1,241+ downloads in year one.
2022
Peapod Digital Labs (Ahold Delhaize) -- Front End Developer
Weekly Ads, Savings History, and search/discovery components supporting a 30% conversion lift in A/B tests.
2019–
2020
Invica Infotech -- Product Manager, Mobile
Consumer app grown to 100K+ downloads, 4.5★, 4,790+ reviews. Release cycle reduced 20%.
2023
M.S. Information Systems -- Northeastern University, Seattle
2018
B.E. Computer Science -- Gujarat Technological University
Studied 2 courses at Laurentian University, Canada, through GTU’s International Experience Program.
2015
Diploma in Computer Science -- Gujarat Technological University

◆ Dispatches From The Field ◆

Correspondence From Notable Associates

Unsolicited endorsements, reproduced verbatim.
“
We were stuck going back-and-forth for weeks with the previous consultant, and with Heni’s help, we were able to quickly determine the best path forward.
I am so glad that I get to work with Heni on the UI/UX & product requirements on a software design tool. I am happy to recommend Heni for any product management needs if you are looking for a partner to think through the best path to improve customer experience on your product.

She started with a thorough interview to understand how we think about the product, and tied in Voice of Customer we gathered. After only a couple sessions, she was able to pinpoint the pain points and come up with clear, easy-to-understand requirements for us to approve. Throughout the process, she kept all levels of stakeholders from the project manager, software developers, all the way to the directors & executives brought along the design journey. On top of having solid visual creativity, Heni also brought deep technical and customer-centered judgement with these designs on Figma. We ended up with a highly-efficient and user-friendly design that cuts the time of design by half while making the workflow so simple that the tool didn’t need any manual/guide to use.
Keegan Sutanto
Product Manager, UNIRAC, Inc. · Client
“
Heni doesn’t just contribute: she elevates the entire team and product direction with her ownership, customer obsession, and execution excellence.
Heni is a passionate, driven, and versatile product leader. She excels at building customer-led product vision, collaborating closely with engineering, and executing across the full product lifecycle, from discovery and strategy to launch and iteration.

At AI20 Labs, Heni has become a cornerstone in driving incubation initiatives across multiple client engagements. She proactively identifies team bottlenecks around velocity and alignment, engages cross-functionally to understand perspectives, and fosters a culture where individuals operate at their best. Her leadership has enabled us to partner with 3+ startup clients, launch 2 products already used by diverse customer segments, and define compelling product strategies that accelerate product-market fit.
Siva Dosapati
Founder & CEO, AI20 Labs · Direct Manager
“
Heni approaches design problems with a rare and excellent balance of thoughtfulness and efficiency. Her contributions were critical, not only in shaping the final product but in making the process feel organized, collegial, and purposeful throughout.
Heni joined mid-project and quickly oriented herself, bringing clarity and direction to a large and distributed body of work, and adroitly navigating the University bureaucracy to secure internal approvals. She’s able to troubleshoot and resolve challenges with minimal oversight, while also demonstrating good judgment about when to seek input.

Alongside her design and technical contributions, Heni was also a thoughtful collaborator on the academic writing process for our peer-reviewed paper to the Design Research Society. Her comments were constructive, her contributions well-argued, and her writing clear and precise.
Michael Arnold Mages
Associate Professor & Co-Director, Health & Wellness Design Lab, Northeastern University

Inquiries of a Professional Nature Are Welcomed

Build something worth coming back to.

◆ Download Resume ◆